Management with Marketing Electives
Associate Degree in Applied Science
Program Start Date: Fall or spring terms
Minimum Program Length: 5 terms day or Internet-based
Curriculum
Note: Students required to take Transitional Studies courses or who elect to attend part-time will take longer to complete the designated program.
Program Description
Management (with Marketing Electives) students develop effective management skills related to marketing and sales. Students focus on developing sales strategies to maximize revenues through effective product development, pricing, promotion and placement in the market. Topics include retailing, advertising, consumer needs and customer service. This program ogram is offered online as well as in traditional classes.
Practical Experience
Students develop advertising campaigns, make sales presentations, conduct market research surveys and complete accounting and finance simulations using microcomputer applications. They develop problem-solving, interpersonal and communication skills.
Professional Opportunities
Salesperson, sales manager trainee, retail manager, advertising supervisor, marketing information specialist and customer service manager
EEDA Career Cluster
Hospitality & Tourism; Business, Management & Administration; Finance
Course Requirements for Management with Marketing Electives
A. General Education Courses (followed by credit hours)
ECO 210 Macroeconomics (3)
ENG 101 English Composition I* (3)
ENG 102 English Composition II (3)
MAT 120 Probability Statistics (3)
SPC 205 Public Speaking (3)
B. Major Courses (followed by credit hours)
ACC 101 Accounting Principles I* (3)
ACC 102 Accounting Principles II (3)
BAF 101 Personal Finance* (3)
BUS 121 Business Law I* (3)
BUS 210 Introduction to E-Commerce in Business* (3)
BUS 220 Business Ethics* (3)
BUS 268 Special Topics in Business* (3)
CPT 101 Introduction to Computers* (3)
CPT 178 Software Applications* (3)
MGT 101 Principles of Management* (3)
MGT 201 Human Resource Management* (3)
MGT 255 Organizational Behavior* (3)
MKT 101 Marketing* (3)
MKT 110 Retailing* (3)
MKT 120 Sales Principles* (3)
MKT 135 Customer Service Techniques* (3)
MKT 260 Marketing Management* (3)
*Grade of “C” or better is required.
C. Electives and/or Other Additional Courses Required for Graduation
• The student must complete one elective course which totals 3.0 credit hours.
Minimum semester credit hours required for graduation: (69)